Team Marketing Report has released its NHL Fan Cost Index for 2011, their splendorous study that chronicles how much it costs to take an obese, materialistic family of four to the arena.
(The Fan Cost Index comprises the price of four general season tickets, two small draft beers, four small soft drinks, four regular-sized hot dogs, parking for one car, two game programs and two adult-sized caps. Seriously, go buy your adult-size adjustable hats online or at the mall, imaginary family of four.)
What did this season's TMR report on the NHL tell us? From Jon Greenberg:
The average non-premium season ticket is up 4.8 percent to $57.10 for the 2011-12 season, with the Fan Cost Index (FCI) price is up 5 percent to $326.45. Last season, tickets were up 4.4 percent, while the FCI, the average cost to take a family of four to see a game, was also up 4.4 percent. Two seasons ago, there were few increases when 14 teams kept prices flat and five had prices decreases.
This season, TMR research shows 19 teams with increases, ranging from 0.3 percent (Montreal Canadiens) to 125.4 percent (Winnipeg Jets). Only three teams showed decreases.
The Toronto Maple Leafs continue to have the most expensive ticket in sports at $123.77 USD, which was flat from last season. The Leafs' FCI is also tops in the NHL at $622.08. For the second straight season the Dallas Stars have the cheapest average ticket at $29.95 and the cheapest FCI at $224.78. The Coyotes are second-cheapest at $36.15 and $228.61.
See the full study here.
It's always an enlightening read, if only to see things like the most and least expensive hot dogs in hockey:
Panthers: $6.50
Lightning: $2.00
Boy, that Miami pig snouts/mystery meat must be quite the high quality ?
For the last few seasons, we've used the Fan Cost Index to break down the economics of an essential facet of the fan arena experience: BEER.
Coming up, the 2011-12 Puck Daddy Beer Cost Index for the National Hockey League.
The Beer Cost Index uses the data provided by Team Marketing Report to tabulate the highest through the lowest prices for brew around the NHL on a cost-per-ounce basis and with a "Beer Lover's Cost Per Period"; assuming one arena brew for each 20 minutes of play, added to the fraction of your average non-premium season-ticket price for that period.
Caveat No. 1: TMR relies on teams to report their own smallest-sized and/or cheapest beer prices, so fudging might be evident. Someone out there ? and you know who you are ? will go into the comments and say "GOOD LUCK FINDING BEER PRICE X AT ARENA Y!" We're relying on the TMR numbers. We tried to compile them ourselves a while back, and it was a [expletive] show.
Caveat No. 2, on Canadian teams: "All prices are converted to USD at the exchange rate of $1CAD=$.99414 USD" and the measurements are converted to ounces.
Caveat No. 3: We suck at math. Hopefully not on this project, too badly.
And now, the 2011-12 NHL Beer Cost Index:
| Team | Avg. Ticket Price | Beer Price (oz) | Beer Cost Per Ounce | Beer Lover's Cost Per Period* |
 Dallas Stars | $29.95 | $6.00 (16) | $0.38 | $15.98 |
| $37.73 | $5.00 (12) | $0.42 | $17.46 |
| $38.25 | $5.00 (16) | $0.31 | $17.75 |
 | $41.57 | $5.00 (12) | $0.42 | $18.86 |
| $36.94 | $7.00 (16) | $0.44 | $19.31 |
 | $41.58 | $5.75 (16) | $0.36 | $19.61 |
 | $40.62 | $6.25 (24) | $0.26 | $19.79 |
 | $36.15 | $8.00 (16) | $0.50 | $20.02 |
 | $47.95 | $6.75 (12) | $0.56 | $22.73 |
 | $49.73 | $6.25 (16) | $0.39 | $22.83 |
 | $45.86 | $7.75 (16) | $0.48 | $23.04 |
 | $49.06 | $7.25 (16) | $0.45 | $23.60 |
 | $53.28 | $6.00 (12) | $0.50 | $23.76 |
 | $51.04 | $6.75 (12) | $0.56 | $23.76 |
 | $55.51 | $5.72 (14) | $0.41 | $24.22 |
 | $51.92 | $8.00 (20) | $0.40 | $25.31 |
 | $63.06 | $5.00 (12) | $0.42 | $26.02 |
 | $55.72 | $7.75 (20) | $0.39 | $26.32 |
 | $55.67 | $8.00 (16) | $0.50 | $26.56 |
 | $58.94 | $7.25 (16) | $0.45 | $26.90 |
 | $62.63 | $6.75 (20) | $0.34 | $27.63 |
 | $62.42 | $7.50 (24) | $0.31 | $28.31 |
 | $68.18 | $5.68 (12) | $0.47 | $28.41 |
 | $66.20 | $7.50 (24) | $0.31 | $29.57 |
 | $68.38 | $6.96 (16) | $0.44 | $29.75 |
 | $66.89 | $7.50 (16) | $0.47 | $29.80 |
 | $70.13 | $7.70 (16) | $0.48 | $31.08 |
 Montreal Canadiens | $88.67 | $9.94 (16) | $0.62 | $39.50 |
 Winnipeg Jets | $98.27 | $6.96 (16) | $0.44 | $39.72 |
 Toronto Maple Leafs | $123.77 | $7.21 (16) | $0.45 | $48.47 |
* Beer Lover's Cost Per Period is one-third the average ticket price for a game plus the price of one beer, via the numbers reported by Team Marketing Report.
Check out the 2010 Beer Cost Index here.
Congrats to the Dallas Stars, Tampa Bay Lightning and Buffalo Sabres for having the most beer-friendly pricing in the NHL, either out of kindness or necessity.
Is the cost of beer so high for the Coyotes because of the attendance issues? They also have a hot dog ($5) that's above the league average price ($4.19).
One of the more surprisingly affordable nights at the rink? The San Jose Sharks, with an average ticket price below the NHL average ($57.10) and great value on a per-ounce basis.
The per ounce measurement, again based on the TMR numbers, find that the Avalanche had the cheapest offering at $0.26 per ounce while the Canadiens have a $0.62 per ounce mark to lead the league.
What's the beer situation in your arena, overall? Good selection? Overpriced? Or do you simply take care of your thirst without arena concessions?
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