Waaaaaay back in 2009, if your web-addled brain can remember that far, then-Texas Tech coach Mike Leach once entertained Big 12 reporters with his dyed-in-the-wool technophobia. The first bleeping, blooping distraction on his hit list? Twitter, of course:
It wasn't an act: Less than a month into the subsequent season, the Cap'n issued a team-wide ban on Twitter after a few players used their accounts to vent over the Red Raiders' disappointing start and Leach's failure to show up on time to his own meeting.
That was then. These days, the coach has a little more time on his hands and a new a book on the way, and lo and behold:
Welcome to the jungle, coach. And for a guy with interests as diverse as pirates, relationships, meteorology, acting, cinema, fine cuisine and experimental brain science, we expect a little better than a plug for your radio show.
If you're ever stumped for material, just head on over to @craigjames32's account sometime, and I'm sure you'll be, um … inspired.
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For the record, Leach's account has been verified by ESPN's Bruce Feldman, his co-author in the forthcoming "SWING YOUR SWORD! And Other Tops For Winning."
Matt Hinton is on Twitter: Follow him @DrSaturday.
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